Majority influence
Tan, B. C. Y., K. K. Wei, R. T. Watson, D. L. Clapper and E. R. McLean (forthcoming), Computer-mediated communication and majority influence: assessing the impact in an individualistic and a collectivistic culture, Management Science
Strong majority influence can potentially harm organizational decisions by causing decision makers to engage in groupthink
Can computer-mediated communication (CMC) reduce majority influence and thereby enhance the quality of decisions in some situations?